This Immersive Video Gives You the Eyes of a Child With Vision Problems

Lenscrafters' Experience Promotes Kids' Eye Testing Technology

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Using immersive video and virtual reality to put the viewer in someone else's shoes is becoming increasingly popular to raise awareness of serious issues -- recently we've seen efforts from the U.K. National Autistic Society, and Guide Dogs that simulate how it feels to be autistic or grow up blind.

The latest project to use this technique is a video from optical chain Lenscrafters, promoting its eye test technology to parents by showing them what it might be like for a child with a vision problem to be sitting in class. The video, by Olson, gives the viewer the blurred vision of child, who's unable to see the whiteboard or follow the teacher's written instructions. It reminds parents that one in four children in the U.S. has an undetected vision problem.

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Oct 19, 2016
Executive Creative Director:
Jim Specht
Creative Director:
Tiger Porter
Senior Writer:
John Sheehan
Art Director:
Zach Schaap
Integrated Production Director:
Ryan O'Hara Theisen
MK Smith
Director Creative Technology:
Ross Teichner
Group Account Director:
Stacy Kjelland
Associate Account Director:
Megan Reardon
Project Manager:
Alyssa Lefebvre
VFX Supervisor:
Luke Ployhar
360 Camera Photography:
Jason Malkovich
VFX Artist:
Jason Malkovich
Audio Supervisor:
Ken Chastain
Audio Engineer:
Jesse Marks
Audio Engineer:
Zac Bates
Audio Producer:
Kathy Yerich
Production Company:
Ryan O'Hara Theisen
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