Leo Burnett Reverses Its Website to Show Solidarity With Muslim Immigrants

Site Now Reads From Right to Left, Like Arabic

By Alexandra Jardine. Published on Feb 02, 2017

Editor's Pick

Leo Burnett has "reversed" its website to show solidarity with Muslim immigrants in the wake of President Trump's travel ban.

When visitors go to, they will be redirected to A website takeover explains that while the English language is read from left to right, Arabic reads right to left.

The idea, conceived by Leo Burnett North America CEO Andrew Swinand and U.S. chief creative officer Britt Nolan, is aimed at showing people that "the more we accept each other the more we understand," according to the site.

The website also features a tweet generator will allow visitors to share their message of solidarity. When they type a message, the generator flips their text to read from right to left and tags the tweet with #reverseforkindness.

Other agencies in the recent past have used their own names and websites to make statements about big social issues. To celebrate National Women's Day, Adam & Eve had reversed its name to Eve & Adam, and Wieden & Kennedy in July had changed its website to show a #BlackLivesMatter message in the wake of two police shootings.

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Feb 02, 2017
Leo Burnett
Leo Burnett

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