Federico Bosch, a creative at Leo Burnett Iberia, is selling ad space -- on his arm. Bosch, who recently got a tattoo of a QR code on his arm, realized that this could be valuable media space for someone to advertise on, especially since the code is reusable -- unlocking different content for different clients, one at a time.
To sell it, he is now putting up the space up on eBay to find out who is willing to pay for this unique opportunity. April 26th is the last day of the auction, and the winner will be able to use the space for a month. The bidis currently at 310,000 euros.