Leo Burnett London Turns Windows into Giant Sign for Earth Hour

No electricity was used to make installation

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Leo Burnett London turn the agency's office building into a giant sign promoting tomorrow's Earth Hour, which asks you to turn off your lights (and internet use, too) for an hour in the evening. Built by the agency's Ben Gough and Graeme Bowman, the 20-by-100 meter sign uses 600 pieces of scrap paper. Ad space there usually costs more than 100,000 pounds.

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Mar 22, 2013
Leo Burnett London
Leo Burnett London
Ben Gough
Graeme Bowman
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