Creativity

Leo Burnett London Turns Windows into Giant Sign for Earth Hour

No electricity was used to make installation

Published on Mar 22, 2013

Editor's Pick

Leo Burnett London turn the agency's office building into a giant sign promoting tomorrow's Earth Hour, which asks you to turn off your lights (and internet use, too) for an hour in the evening. Built by the agency's Ben Gough and Graeme Bowman, the 20-by-100 meter sign uses 600 pieces of scrap paper. Ad space there usually costs more than 100,000 pounds.

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About

Credits

Date
Mar 22, 2013
Agency:
Leo Burnett London
Client:
Leo Burnett London
Creative:
Ben Gough
Creative:
Graeme Bowman

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