Creativity

Russian Retailer Uses Banknote Detail in Intricate Print Ads

Leo Burnett Moscow print ads dismantle famous buildings depicted on notes

Published on Apr 16, 2013

Editor's Pick

In this intricate print campaign, Leo Burnett Moscow dismantled well-known buildings featured on the smallest Russian banknotes to show how much consumers can buy at Russian DIY chain Leroy Merlin even on the most modest budget.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 16, 2013
Agency:
Leo Burnett Moscow
Client:
Leroy Merlin

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.