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Russian Retailer Uses Banknote Detail in Intricate Print Ads

Leo Burnett Moscow print ads dismantle famous buildings depicted on notes

Editor's Pick

In this intricate print campaign, Leo Burnett Moscow dismantled well-known buildings featured on the smallest Russian banknotes to show how much consumers can buy at Russian DIY chain Leroy Merlin even on the most modest budget.

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About

Credits
Date
Apr 16, 2013
Agency:
Leo Burnett Moscow
Client:
Leroy Merlin
Category
Latest Creativity News on Ad Age

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