Russian Retailer Uses Banknote Detail in Intricate Print Ads

Leo Burnett Moscow print ads dismantle famous buildings depicted on notes

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In this intricate print campaign, Leo Burnett Moscow dismantled well-known buildings featured on the smallest Russian banknotes to show how much consumers can buy at Russian DIY chain Leroy Merlin even on the most modest budget.

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Apr 16, 2013
Leo Burnett Moscow
Leroy Merlin
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