Just Sell It, Already! Mobile App Letgo Pokes Fun at People's Irrational Attachments to Stuff

Ads Were Directed by Craig 'The Finest Hour' Gillespie

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The treadmill that gathers dust in the guest room. The pain-inducing high heels taking space in the closet. The barbecue grill slowing your escape and the amplifier cluttering up the space station -- wait, what?

Mobile used-goods marketplace app Letgo has launched new ads that tap into the irrational attachment people have to stuff they don't use anymore. To get the point across, the campaign shows people in dramatic situations: a spy runs from his enemies while dragging a barbecue grill in one spot (above), while in another an astronaut clings to the amp he's had since high school.

The same "letting go" sentiment does double duty for online classified-ads website OLX in a Brazilian campaign. Little known in the U.S but big in emerging markets, OLX ads use the tagline "Let Go" -- not by coincidence, since both companies share the same co-founder, Alec Oxenford.

The two ads in Letgo's U.S. campaign, created by Crispin Porter + Bogusky, were helmed by "The Finest Hour" director Craig Gillespie.

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About

Credits
Date
Feb 08, 2016
Agency:
Crispin Porter + Bogusky
Client:
Letgo
ECD:
Gustavo Sarkis
ACD:
Jeff Siegel
ACD:
Alvaro Ramos
VP/Director of Video Production:
Kate Hildebrant
Integrated Producer:
Sarah Patterson
Production Company:
MJZ
Director:
Craig Gillespie
Managing Director:
David Zander
EP:
Emma Wilcockson
Producer:
Jay Shapiro
Production Supervisor:
Susan Levin
DOP:
Toby Irwin
Editorial:
Spot Welders
Editor:
Haines Hall
Assistant Editor:
Oli Hecks
Executive Producer:
Carolina Sanborn
Music Company:
JSM
CCO:
Joel Simon
Composer:
Joel Simon
Composer:
Seamus Kilmartin
Sound Design and Mix:
Barking Owl
Sound Designer:
Michael Anastasi
Sound Mix Company:
Lime
EP:
Susie Boyajan
Mixer:
Rohan Young
VFX:
Method Studios
Senior Executive Producer:
Stephanie Gilgar
VFX Artist Colorist:
Matt Welch
VFX Artist Colorist:
Ian Holland
VFX Artist Colorist:
Stefan Sonnenfield
Senior Producer:
Michelle Machado
VFX Supervisor:
Ben Walsh
Account Director:
Claudia Machado
Content Supervisor:
Marshall Mann
Content Manager:
Cristina Flores
Business Affairs:
Lisa Gillies
Founder:
Alec Oxenford
Marketing Advisor:
Federico Rucks
Marketing Advisor:
Lucia Varela
CMO:
Federico Vazquez

See more credits

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