Just Sell It, Already! Why Can't This Astronaut Get Rid of the Amp He's Had Since High School?

Ads Were Directed by Craig 'The Finest Hour' Gillespie

By Natasha Madov. Published on Feb 08, 2016

Editor's Pick

The treadmill that gathers dust in the guest room. The pain-inducing high heels taking space in the closet. The barbecue grill slowing your escape and the amplifier cluttering up the space station -- wait, what?

Mobile used-goods marketplace app Letgo has launched new ads that tap into the irrational attachment people have to stuff they don't use anymore. To get the point across, the campaign shows people in dramatic situations: a spy runs from his enemies while dragging a barbecue grill in one spot, while in another (above) an astronaut clings to the amp he's had since high school.

The same "letting go" sentiment does double duty for online classified-ads website OLX in a Brazilian campaign. Little known in the U.S but big in emerging markets, OLX ads use the tagline "Let Go" -- not by coincidence, since both companies share the same co-founder, Alec Oxenford.

The two ads in Letgo's U.S. campaign, created by Crispin Porter + Bogusky, were helmed by "The Finest Hour" director Craig Gillespie.

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Feb 08, 2016
Crispin Porter + Bogusky
Gustavo Sarkis
Associate Creative Director:
Jeff Siegel
Associate Creative Director:
Alvaro Ramos
VP/Director of Video Production:
Kate Hildebrant
Integrated Producer:
Sarah Patterson
Production Company:
Craig Gillespie
Managing Director:
David Zander
Executive Producer:
Emma Wilcockson
Jay Shapiro
Production Supervisor:
Susan Levin
Director of Photography:
Toby Irwin
Spot Welders
Haines Hall
Assistant Editor:
Oli Hecks
Executive Producer:
Carolina Sanborn
Music Company:
Chief Creative Officer:
Joel Simon
Joel Simon
Seamus Kilmartin
Sound Design and Mix:
Barking Owl
Sound Designer:
Michael Anastasi
Sound Mix Company:
Executive Producer:
Susie Boyajan
Rohan Young
Visual Effects:
Method Studios
Senior Executive Producer:
Stephanie Gilgar
Visual Effects Artist Colorist:
Matt Welch
Visual Effects Artist Colorist:
Ian Holland
Visual Effects Artist Colorist:
Stefan Sonnenfield
Senior Producer:
Michelle Machado
Visual Effects Supervisor:
Ben Walsh
Account Director:
Claudia Machado
Content Supervisor:
Marshall Mann
Content Manager:
Cristina Flores
Business Affairs:
Lisa Gillies
Alec Oxenford
Marketing Advisor:
Federico Rucks
Marketing Advisor:
Lucia Varela
Chief Marketing Officer:
Federico Vazquez

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