Alicia Keys Struts Her Stuff in Levi's to Promote Women's Collection

Star Sings the Praises of 'Badass' Women in Her Native NYC

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Alicia Keys proclaims "All women are badass," as she promotes Levi's new denim collection for women in a TV spot by FCB West. The singer is filmed strutting her stuff in her native New York City, to the strains of her new song, "28,000 Days." The 30-second ad, directed by Malik Sayeed of Little Minx, will run on TV, cinema and online, while a longer version of the spot will run online.

Read more about the campaign over at AdAge.com.

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About

Credits
Date
Jul 10, 2015
Agency:
FCB West
Chief Marketing Officer:
Jennifer Sey
Client:
Levi's
Head of Global Consumer Marketing:
Chris Jackman
Senior Manager, Global Consumer Marketing:
Lauren Uchrin
Manager, Global Consumer Marketing:
Kerstin Ulf
SVP, Group Creative Director:
Colin McRae
Senior Producer:
Rob Lee
SVP, Group Account Director:
Vicki McRae
VP, Account Director:
Rebecca Pollock
Account Supervisor:
Lauren Geismar
Assistant Account Executive:
Abby McBeth
Production Company:
Little Minx
Director:
Malik Sayeed
Executive Producer:
Rhea Scott
Executive Producer:
Jennette MacLachlan
Line Producer:
Jack Benson
Editorial House:
Rock Paper Scissors
Producer:
Chris Noviello
Editor:
Biff Butler
Editor:
Alyssa Oh
Audio:
One Union
Song:
"28,000 Days" by Alicia Keys
Audio Engineer:
Joaby Deal
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