Creativity

Sexy 'Player' Pulls a Fast One on His Gal in Sweet Levi's Story

FCB West Brings Romance Back to the Brand

By Ann-Christine Diaz. Published on Aug 13, 2015

Editor's Pick

This sexy ad for Levi's created out of FCB West and directed by Rattling Stick's Sara Dunlop feels like it belongs right there with some of the brand's best romantic stories. Remember BBH's "Dangerous Liaisons?"

In this one, a handsome cad wakes from a night of fun, leaving his gal pal to snooze as he quietly slips his jeans back on and tiptoes out of her apartment. As he goes about his day, he gives flirtatious glances to all the beautiful women he encounters, including the lovely lady at the coffee shop.

Cut back to the apartment and Miss Sleepy looks a bit disappointed to find her guy gone. She gets dressed, shrugs it off and seems ready to get on with her life -- until she encounters a pleasant surprise at her door.

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About

Credits

Date
Aug 11, 2015
Agency:
FCB West
Client:
Levi's
CMO:
Jen Sey
Head of Global Marketing:
Chris Jackman
Senior Manager, Global Consumer Marketing:
Lauren Uchrin
Manager, Global Consumer Marketing:
Kerstin Ulf
Chief Creative Officer:
Karin Onsager-Birch
SVP, Group Creative Director:
Colin McRae
SVP, Group Creative Director:
Karl Dunn
SVP, Group Creative Director:
Adam Nowak
Senior Copywriter:
Chris Waigand
Senior Copywriter:
Steve O'Brien
SVP, Group Account Director:
Vicki McRae
VP, Account Director:
Rebecca Pollock
Account Supervisor:
Lauren Geismar
Assistant Account Executive:
Abby McBeth
TV Production Company:
Rattling Stick
TV Production Company:
The Lift
Director:
Sara Dunlop
EP:
Joe Biggins
Line Producer:
Stuart Bentham
Editorial House:
Optimus
Producer:
Therese Hunsberger
Editor:
Nate Cali
Art Director:
Amy Matheu
Art Director:
Jacob Pepper
VFX:
MPC LA
Executive Producer:
Elexis Stern
Producer:
Abisayo Adejare
VFX Supervisor:
Benji Davidson
Grade:
MPC LA
Colorist:
Mark Gethin

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