Creativity

Levis: Cling Fits

According to JWT Bangalore, the new print campaign for Levis Red Tab jeans is causing quite a commotion in India. The images, which are reminiscent of the famous Charles C. Ebbets photograph, "Lunchtime Atop a Skyscraper"

Published on Nov 02, 2007

Editor's Pick

According to JWT Bangalore, the new print campaign for Levis Red Tab jeans is causing quite a commotion in India. The images, which are reminiscent of the famous Charles C. Ebbets photograph, "Lunchtime Atop a Skyscraper" features scantly clad Bollywood actress, Kangana and a shirtless male consort, a campaign geared towards the rapidly westernizing youth in India. Nevertheless, India's society still remains extremely conservative, especially when it comes to close sexual contact. Although beautifully shot, the ad still has morality crusaders in a tizzy.

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About

Credits

Date
Nov 02, 2007
Client:
Levis
Agency:
JWT Bangalore
Writer:
Tina Sachdev
Art Director:
Padmaja Chandrashekar
Art Director:
Jayan Narayanan
Media Agency:
Mindshare
Production:
Studio Rom
Director:
Steve Koh
Photographer:
Steve Koh
Editor:
Tuckman Tuckman

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