Creativity

Levi's Denizen: Kung Fu

Jeans inspired by kung fu and a weaving dance.

Published on May 21, 2012

Editor's Pick

JWT Shanghai and Hong Kong send explorers all over the world to look for inspiration for future editions of Levi's dENIZEN jeans. Having hit India and Mexico previously, the explorers are now in China, making jean designs through some spectacular ass-kicking Kung Fu and a rare 'weaving dance.' Other China creations can be found here.

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About

Credits

Date
May 21, 2012
Agency:
JWT Shanghai
Client:
Levi's Denizen
ECD:
Yang Yeo
Agency:
JWT Hong Kong
ECD:
Sly Song
CD:
Raymond Chin
Creative:
Ada Hu
Creative:
Sandra Shen
Creative:
Moffee Chen
Agency Producer:
Phoebe Fan
Agency Producer:
Jane Zhang
Production House:
Fly Productions
Director:
Eric Ransdell
Producer:
Norman Wong
DOP:
Dalton Lai
Editor:
Andre Keefe
Sound:
Paul Traynor
Photographer:
SW Kit

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