Creativity

Levi's: Fit

Levi's is trying video banners on for size with the "Fit" campaign, created by Avenue A | Razorfish. The online campaign consists of six banner ads appearing throughout the web on sites like MySpace and RollingStone.com to p

Published on Nov 28, 2006

Editor's Pick

Levi's is trying video banners on for size with the "Fit" campaign, created by Avenue A | Razorfish. The online campaign consists of six banner ads appearing throughout the web on sites like MySpace and RollingStone.com to promote the jeans-maker's new Slim and the iPod-ready Redwire DLX lines. In addition to the customary integration of streaming video—dancing hipsters, in this case—the ads also sport some nifty interactivity, allowing websurfers to pull up additional video clips embedded within the original video with a simple point-and-click.

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About

Credits

Date
Nov 28, 2006
Creative Director:
Sharon Greenwood
Copywriter:
Paul Simon
Designer:
Nate Grubbs
Motion Graphics:
Paul Anders
Flash Developer:
Jason McCoskery
Video Editor:
Jered Cuenco
Executive Creative Director:
Jim Gibson
Agency:
Avenue A/Razorfish
Client:
Levi's

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