Creativity

Levi's: Gif Thread

Party photos go GIF.

Published on Oct 03, 2012

Editor's Pick

To help generate interest and buzz around the opening of Levi's new global concept store in Shinjuku, Tokyo, last month, W+K Tokyo took the typical fashion party snapshot and added a twist. By shooting with a stereo lens, each photo captured two shots from slightly different angles. The agency then combined these into animated gifs with a 3D effect. During the party, the results were uploaded to an online gallery in real time, so party goers and their friends could see and share the results.

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About

Credits

Date
Oct 03, 2012
Agency:
Wieden + Kennedy Tokyo
Client:
Levi's
ECD:
Tota Hasegawa
ECD:
Caleb Jansen
Art Director/GIF Creation:
Shane Lester
Creative Technologist:
Yuki Yoshida
Photographer:
Masanori Ikeda
Photographer:
Keiichi Terabayashi
Producer:
Kozo Asakawa

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