Levi's: Gif Thread

Party photos go GIF.

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To help generate interest and buzz around the opening of Levi's new global concept store in Shinjuku, Tokyo, last month, W+K Tokyo took the typical fashion party snapshot and added a twist. By shooting with a stereo lens, each photo captured two shots from slightly different angles. The agency then combined these into animated gifs with a 3D effect. During the party, the results were uploaded to an online gallery in real time, so party goers and their friends could see and share the results.

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About

Credits
Date
Oct 03, 2012
Agency:
Wieden + Kennedy Tokyo
Client:
Levi's
ECD:
Tota Hasegawa
ECD:
Caleb Jansen
Art Director/GIF Creation:
Shane Lester
Creative Technologist:
Yuki Yoshida
Photographer:
Masanori Ikeda
Photographer:
Keiichi Terabayashi
Producer:
Kozo Asakawa
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