Creativity

Levi's: Go Forth 1

The gods are waiting. . .

Published on Aug 09, 2011

Editor's Pick

Writer Charles Bukowski's uplifting poem "The Laughing Heart" helps to frame evocative vignettes of hopeful Berlin youth in a Ralf Schmerberg-directed spot in Wieden + Kennedy Portland's new global integrated for Levi's. The campaign builds on the "Go Forth" campaign W+K introduced in the U.S. in 2009. The spot, along with print, shot by photographers Jeff Luker and Randall Mesdon, and a website celebrate those looking to ensure a better future for the world. Like the Braddock campaign before it, this effort hopes to achieve real change and its website site asks visitors to pledge their support for social change pioneers, who will be highlighted in the coming weeks on the Levi's site. The new global campaign launched earlier this summer with a series of murals in Berlin featuring the work of Portuguese street artist Alexandere Farto, aka "Vhils."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 09, 2011
Agency:
Wieden & Kennedy
Client:
Levi's
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Creative Director:
Tyler Whisnand
Creative Director:
Jeff Williams
Creative Director:
Eric Baldwin
Copywriter:
Antony Goldstein
Art Director:
Julia Blackburn
Art Director:
Steve Denekas
Art Director:
Jeff Williams
Typographer/Typeface:
Azsa West
Studio Manager:
Lis Moran
Designer:
Steve Denekas
Designer:
Christina Piluso
Designer:
Jason Murray
Media Planner:
Seth Coffrin
Project Manager:
Sylvia Gutierrez
Project Manager:
Rob Off
Print Producer:
Denise Hanggi
Art Buyer:
Jennifer Kramer
Photographer:
Jeff Luker
Photographer:
Kyle Pero
Photographer:
Randall Mesdon
Retouching:
Wieden+Kennedy
Retoucher:
Kyle Pero
Retoucher:
Amy Corcoran
Retoucher:
Saskia Thomson
Retoucher:
Peter Lindman

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.