Levi's: Go Forth Murals

Celebrating Berlin's 'pioneers' in street art.

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Levi's has collaborated with young Portuguese street artist Alexandre Farto, aka 'Vhils' to create a series of street murals on the streets of Berlin that capture the faces of some of Berlin's modern day 'pioneers'. The murals will form part of Levi's new global ad campaign, entitled Go Forth, which pays homage to the pioneering spirit of the brand and celebrates today's pioneers.

The 'pioneers' depicted in the murals, including Fadi Saad, Various & Gould, Joe Hatchiban and Sven Marquardt, will be exhibiting at the Levi's Print Workshop, a community-based screen-printing space in Berlin which opened on July 7 and is designed to facilitate creative production and collaboration. The Workshop, open until August 18, marks the global launch of the 'Go Forth' campaign.

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About

Credits
Date
Jul 11, 2011
Agency:
Wieden + Kennedy Amsterdam
Client:
Levi's
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Rosie Bardales
Creative Director:
Alvaro Sotomayor
Creative Director:
Tyler Whisnand
Art Director:
Mathew Jerrett
Art Director:
Ivan Cash
Copywriter:
Sean Vij
Copywriter:
Daniel Maxwell
Digital Creative:
Tiago Varandas
Planner:
Martin Weigel
Agency Producer:
Niko Koot
Digital Producer:
Arnaud Ronquillo
Project Manager:
Kate Blumer
Project Manager:
Cheryl Crowley
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