Creativity

Levi's Japan: Curve ID Hip Live

Butts that write.

Published on Aug 27, 2010

Editor's Pick

Levi's Japan recently pulled its own window dancing stunt in Tokyo to promote the CurveID custom fit women's denim line. 30 models appeared in the windows of a Tokyo high-rise jiggling their booties to passersby below. All the rump shaking actually translated to the writing of letters—perhaps more evident in an accompanying website, through which you can send your own butt mail.

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About

Credits

Date
Aug 27, 2010
Client:
Levi's Japan

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