Creativity

Levi's: Jeans With Fireballs

Fire hockey!

Published on Apr 06, 2012

Editor's Pick

JWT Shanghai and Hong Kong send explorers all over the world to look for ideas for future editions of Levi's dENIZEN jeans. This time, they're in Mexico, using the ancient game of Mayan Fire Hockey as inspiration. The jeans are hung at the goalposts, so the effect is hot, hot, hot! Stay tuned.. next stop in China.

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About

Credits

Date
Apr 06, 2012
Agency:
JWT Shanghai
Client:
Levi's
ECD:
Yang Yeo
ECD:
Sly Song
CD:
Raymond Chin
Creative:
Ada Hu
Creative:
Sandra Shen
Creative:
Moffee Chen

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