Creativity

Explore the Stories of Levi's Wearers -- And Add Your Own

Digital Experience By AKQA Is Latest Phase of Brand's Global Campaign

Published on Aug 05, 2014

Editor's Pick

You can explore the lives of Levi's wearers, and shop for the clothes they wear, on the brand's new Live in Levi's website, the latest phase of its new global brand campaign to launch. Developed by AKQA, the interactive experience featuring video stories from a host of different creative and interesting folk -- artists, editors, chefs, a barber in London and celebrities such as Sleigh Bells front woman Alexis Krauss. Viewers can further explore each individual story and shop the looks by interacting with the video at any time. Fans on social media can contribute their own stories using the hashtag #LiveinLevis, with curated user-generated content adding to the narrative.

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About

Credits

Date
Aug 05, 2014
Agency:
AKQA
Client:
Levi's

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