Levi's Launches 'Revel' Line in China with Fun, Stylish Spot

Lithe Ladies Show Off Shaping, Stretchable Denim

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If you're not familiar with Levi's "Revel," it's the brand new line of denim that promises to shape, lift and define the legs of those who wear it, while keeping them comfortable enough to move around lithely -- which is exactly what the stylish women do in this playful new ad out of Wieden + Kennedy, Shanghai.

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About

Credits
Date
Oct 21, 2013
Agency:
Wieden + Kennedy Shanghai
Client:
Levi's
Director:
Gustav Johansson
Creative Director:
Vivian Yong
Creative Director:
Marcus Woolcott
Art Director:
Kendra Wan
Writer:
Joey Chung
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