Levi's: Pop Up Closet Reaction

They should have these in New York.

Published on

Editor's Pick

Mortierbrigade interns Tim Arts and Stefan van den Boogaard decided to skip the traditional mailers when it came to announcing a new Levi's collection to the fashion press. Instead, they constructed and sent out these "Pop Up Closets" that contained real products from the line.

"This was a real project for Levi's," says Arts. "The brief was to let know the six most fashion magazines in the Netherlands and Belgium there's a new Levi's collection. We knew the mailing was planned for December, so we sent them a card just like everybody sends them during the holidays, but [this] was a really big one filled with clothes."

Marianne Lock created the illustrations and copy by hand, and Daan de Haan designed and constructed the closets.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jan 08, 2010
Mortierbrigade Brussels
Veerle de Vos
Creative Director:
Jens Mortier
Creative Director:
Joost Berends
Creative Director:
Philippe Deceuster
Tim Arts
Stefan Van Den Boogaard
Daan de Haan
Marianna Lock
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age