Creativity

Levi's: Pop Up Closet

They should have these in New York.

Published on Jan 08, 2010

Editor's Pick

Mortierbrigade interns Tim Arts and Stefan van den Boogaard decided to skip the traditional mailers when it came to announcing a new Levi's collection to the fashion press. Instead, they constructed and sent out these "Pop Up Closets" that contained real products from the line.

"This was a real project for Levi's," says Arts. "The brief was to let know the six most fashion magazines in the Netherlands and Belgium there's a new Levi's collection. We knew the mailing was planned for December, so we sent them a card just like everybody sends them during the holidays, but [this] was a really big one filled with clothes."

Marianne Lock created the illustrations and copy by hand, and Daan de Haan designed and constructed the closets.

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About

Credits

Date
Jan 08, 2010
Agency:
Mortierbrigade Brussels
Client:
Levi's
Producer:
Veerle de Vos
Creative Director:
Jens Mortier
Creative Director:
Joost Berends
Creative Director:
Philippe Deceuster
Creative:
Tim Arts
Creative:
Stefan Van Den Boogaard
Designer:
Daan de Haan
Illustrator:
Marianna Lock

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