Levi's: Pop Up Closet

They should have these in New York.

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Mortierbrigade interns Tim Arts and Stefan van den Boogaard decided to skip the traditional mailers when it came to announcing a new Levi's collection to the fashion press. Instead, they constructed and sent out these "Pop Up Closets" that contained real products from the line.

"This was a real project for Levi's," says Arts. "The brief was to let know the six most fashion magazines in the Netherlands and Belgium there's a new Levi's collection. We knew the mailing was planned for December, so we sent them a card just like everybody sends them during the holidays, but [this] was a really big one filled with clothes."

Marianne Lock created the illustrations and copy by hand, and Daan de Haan designed and constructed the closets.

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About

Credits
Date
Jan 08, 2010
Agency:
Mortierbrigade Brussels
Client:
Levi's
Producer:
Veerle de Vos
Creative Director:
Jens Mortier
Creative Director:
Joost Berends
Creative Director:
Philippe Deceuster
Creative:
Tim Arts
Creative:
Stefan Van Den Boogaard
Designer:
Daan de Haan
Illustrator:
Marianna Lock
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