Creativity

Levi's: Rear View Girls

Watching the (ass) watchers

Published on Feb 22, 2011

Editor's Pick

Colenso BBDO is, um, behind this surreptitious stunt for Levi's, which has racked up more than 5.5 million views on YouTube.

The much-discussed video shows New Zealanders Jessie & Reanin taking to the streets of L.A. and recording the posterior views and, it turns out, promotes Levi's Curve ID jeans.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 22, 2011
Agency:
ColensoBBDO Auckland
Client:
Levi's

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.