Creativity

Levi's: Unbuttoned

What do blogging diva Perez Hilton, R&B singer Estelle and X Games gold medalist Jamie Bestwick have in common? Not much from initial glance, but nevertheless they are all part of Levi's new "Unbuttoned" campaign that celebrates the

Published on Aug 19, 2008

Editor's Pick

What do blogging diva Perez Hilton, R&B singer Estelle and X Games gold medalist Jamie Bestwick have in common? Not much from initial glance, but nevertheless they are all part of Levi's new "Unbuttoned" campaign that celebrates the brand's signature 501 jeans line.

The digital portion developed by EVB gives the aforementioned stars and others their own homepage to sport their favorite 501s and reveal personal anecdotes through video monologues. Each site also includes exclusive music and video downloads, bios, MySpace and Facebook links as well as a direct link to the Levi's online store where you can buy the specific jeans they're sporting. As the weeks unfold, more celeb homepages will be unveiled.

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About

Credits

Date
Aug 19, 2008
Client:
Levi's
Agency:
EVB
Executive Creative Director:
Jason Zada
ACD/Art Director:
Lauren Harwell
ACD/Copywriter:
Jaime Robinson
Director/Photographer:
Pier Nicola D'Amico
Web Producer:
Melinda Klayman
Technology Director:
Husani Oakley
Design Director:
Sean O'Brien
Content Producer:
Michelle Spear
Flash Programmer:
Lee Felarco
Motion Designer:
Shawn Myers
Graphic Designer:
Steve Knodel

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