Creativity

Lexus: Blend Out

Where are they?

Published on Feb 13, 2013

Editor's Pick

The 2014 Lexus IS is so bold, it refuses to blend in, so Team One created this cool interactive ad that seamlessly combines attractive models in swimsuits with the car. Based on the concept of "Blending Out," the ad is a four-page experience that lets you use your phone to reveal the three swimsuit models that are "hidden," using body painting, light & shadow and stretched fabric, within the ad.

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About

Credits

Date
Feb 13, 2013
Agency:
Team One
CCO:
Chris Graves
Client:
Lexus
Associate Creative Director:
Eric Arnold
Group Creative Director:
Craig Crawford
Art Director:
Dustin Arnold
Senior Art Producer:
Jason Lau
Director of Technology:
Eddie Stover
Senior Interactive Producer:
Chad Bauer
Technologist:
Rob Edwards
Photographer/Director:
Carlos Serrao
Executive Producer:
Kim Johnson
Music:
The Hit House

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