Creativity

Lexus: Drive By - Suburbia

Leaving lights in its wake.

Published on Jun 15, 2012

Editor's Pick

Saatchi Sydney nicely illustrates the power of a Lexus' car audio system, with a series of print ads that show the lights turned on in neighborhoods after a Lexus has driven by. The message is a good one for those who enjoy loud beats as they drive through residential areas, but doesn't say much about the car's sound-proofing.

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Credits

Date
Jun 15, 2012
Agency:
Saatchi & Saatchi Sydney
Client:
Lexus
ECD/Production:
Damon Stapleton
Art Director:
Nils Eberhardt
Copywriter:
Steve May
Typography:
Tod Duke-Yonge
Retouch:
Sevengreen PostProductions GmbH
Retouch:
Mark Sterne
Retouch:
Toby & Pete
Art Buyer:
Skye Houghton

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