Creativity

Lexus: Relentless

Don't stop.

Published on Jun 11, 2012

Editor's Pick

For Lexus, CHI & Partners and director Anthony Dickenson drive the car through a dizzying array of environments, from slick city streets to forests to highways in the Midwest. The ad was inspired by the efforts of the chief engineer of the Lexus GS, Yoshihiko Kanamori, and his team, who drove the car a million miles around the world during its development.

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About

Credits

Date
Jun 11, 2012
Agency:
CHI & Partners
Client:
Lexus
Creative:
Neil Clarke
Creative:
Jay Phillips
CD:
Micky Tudor
ECD:
Jon Burley
Producer:
Rob Steiner
Prod. Co.:
Pulse Films
Director:
Anthony Dickenson
Producer:
Mark Harbour
Post-production:
Time Based Arts

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