Creativity

Lexus Makes a Car Inspired by Sriracha Hot Sauce

The Heat Is On at the L.A. Auto Show

By E.J. Schultz. Published on Nov 16, 2016

Editor's Pick

Lexus this week unveiled the Lexus Sriracha IS, a specially modified vehicle that is inspired by the hot sauce made by Huy Fong Foods.

The car -- which is on display at this week's Los Angeles Auto Show -- is meant to promote the new 2017 Lexus IS sports sedan. The one-of-a-kind Sriracha version is painted in Sriracha red, including flecks of chili-like flakes. Other spicy details include leather embroidered with the Huy Fong rooster logo and seat warmers and air-conditioning/heating that can be programmed to reach "Sriracha hot" levels. The trunk is stocked with 43 bottles of Sriracha.

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Date
Nov 16, 2016
Client:
Lexus

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