Lexus Lights Up Kuala Lumpur Skyline with Spectacular LED Stunt

Film of Acrobats in LED Lightsuits Will Be Shared Socially

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Lexus lit up Kuala Lumpur's skyline this week with a spectacular stunt which saw acrobats and stuntmen suspended across the rooftops of some of the city's tallest buildings dressed in LED lightsuits. The suits were controlled by bespoke software to strobe one by one, appearing to track the journey of one illuminated figure across the city. Each suit contained 1,680 LED lights.

Footage of the event, which required a team of 40 engineers to erect and control via large-scale rigging, will run across TV, cinema, outdoor, digital and social channels worldwide. The stunt was developed by CHI & Partners, with the film directed by Adam Berg of Stink Productions. The LED suits were designed by Hollywood costume designer Vin Burnham and technical director Adam Wright, taking their design from Lexus vehicles, including their spindle grille and LED headlights.

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About

Credits
Date
Jul 01, 2014
Agency:
CHI & Partners
Client:
Lexus
Director:
Adam Berg
Prod. Co.:
Stink
Tags
Category
Industry
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