Creativity

Lexus Unveils a 'Car With a Heartbeat'

Stunt Promoting RC F Model Took Place in Australia

By Alexandra Jardine. Published on Jul 23, 2015

Editor's Pick

In a stunt to promote its RC F model, Lexus has designed a car that displays its driver's heartbeat rate by showing its rhythm in "biometric" paint on the outside.

The project, which was conceived by M&C Saatchi Australia, connected three professional drivers to a Lexus RC F via a heartbeat monitor feeding data to an Arduino control board in the rear of the car. They then raced, at night, around a Japanese motorsport-inspired circuit with a difficult hairpin bend. As their hearts beat faster, the electro-luminscent paint lit up in a pulsating rhythm.

The brand started teasing the car this week and just unveiled it in full today in this film.

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About

Credits

Date
Jul 23, 2015
Agency:
M&C Saatchi Sydney
Client:
Lexus

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