Creativity

Lexus/Sports Illustrated: The Tori 500

Drive the curves.

Published on Nov 14, 2012

Editor's Pick

Team One L.A. makes racetracks interesting with this homage to the 2012 Sports Illustrated swimsuit issue, in collaboration with Lexus. The agency, along with Recommended Media's Vic Huber, created a race-track in the shape of Tori Praver's body, to a one-inch to a 100 feet scale. Two drivers -- Scott Pruett and Greg Tracy -- made two laps around the track, hoping to a win the grand prize of a lap with Ms. Praver herself. An accompanying app let you get in on the action, and race around Tori yourself.

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About

Credits

Date
Nov 14, 2012
Agency:
Team One/Los Angeles
Chief Creative Director:
Chris Graves
Client:
Lexus/Sports Illustrated
Digital Executive Creative Director:
Alastair Green
Group Creative Director:
Craig Crawford
Group Creative Director:
Jason Stinsmuehlen
Creative Director:
David DeRoma
Creative Director:
Eric Arnold
Copywriter:
Scott Ivener
Art Director:
Andrew McGuire
Agency Executive Producer:
Sam Walsh
Agency Business Manager:
David Peake
Director:
Vic Huber
Director:
Jerad Sloan
Production Company:
Bandito Brothers
Production Company:
Team One
Executive Producer:
Jeff Rohrer
Producer:
Beth Pearson
App Developer:
Superfad
App Developer:
Tool of North America

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