Lexus/Sports Illustrated: The Tori 500

Drive the curves.

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Editor's Pick

Team One L.A. makes racetracks interesting with this homage to the 2012 Sports Illustrated swimsuit issue, in collaboration with Lexus. The agency, along with Recommended Media's Vic Huber, created a race-track in the shape of Tori Praver's body, to a one-inch to a 100 feet scale. Two drivers -- Scott Pruett and Greg Tracy -- made two laps around the track, hoping to a win the grand prize of a lap with Ms. Praver herself. An accompanying app let you get in on the action, and race around Tori yourself.

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Nov 14, 2012
Team One/Los Angeles
Chief Creative Director:
Chris Graves
Lexus/Sports Illustrated
Digital Executive Creative Director:
Alastair Green
Group Creative Director:
Craig Crawford
Group Creative Director:
Jason Stinsmuehlen
Creative Director:
David DeRoma
Creative Director:
Eric Arnold
Scott Ivener
Art Director:
Andrew McGuire
Agency Executive Producer:
Sam Walsh
Agency Business Manager:
David Peake
Vic Huber
Jerad Sloan
Production Company:
Bandito Brothers
Production Company:
Team One
Executive Producer:
Jeff Rohrer
Beth Pearson
App Developer:
App Developer:
Tool of North America
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