Creativity

Will.i.am's Latest Video Is an Ad for Lexus

'Dreamin' About the Future' Forms Part of Campaign for the Brand

Published on Aug 04, 2014

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The singer Will.i.am has teamed up with Lexus for a music video which doubles as an ad campaign for the brand. "Dreamin' About the Future" features him performing alongside the Lexus NX.

Will.i.am first used the track as part of his Pyramid installation at the Digital Revolution exhibition at London's Barbican Centre. Lexus supported the installation, which combined digital and analog music with visuals made through projection mapping. The video also draws on graphics from the installation. It all forms part of a wider campaign called "Striking Angles," by Lexus' agency CHI & Partners, that will include a TV ad and also the singer designing his own special edition Lexus SUV.

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About

Credits

Date
Aug 04, 2014
Agency:
CHI & Partners
Client:
Lexus/Will.i.am

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