LG (Argentina): Nothing Matters More Than What You Have to Say

BBDO/Buenos Aires recently introduced LG to the Argentine cellphone market with a distinctly offbeat, stock photo-assisted strategy, the gist of which is, "Who really needs a feature-packed cellphone?" It seems LG was pushing a basic model

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BBDO/Buenos Aires recently introduced LG to the Argentine cellphone market with a distinctly offbeat, stock photo-assisted strategy, the gist of which is, "Who really needs a feature-packed cellphone?" It seems LG was pushing a basic model called the G4015, which hasn't even got a still camera, while Motorola and Nokia were pushing models with "innovative and revolutionary features like an integrated videocamera," according to Carlos P
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About

Credits
Date
Sep 19, 2005
Client:
LG (Argentina)
Creative Director:
PapÃ'³n Ricciarelli
Art Director:
Bruno Tortolano
Copywriter:
Joaquin Cubr
Agency Producer:
Vicky Ferreira
Agency:
BBDO Argentina
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