LG: Good News Times Square Billboard

It's time for some good news.

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LG tapped Y&R New York and North Kingdom to bring good news to Times Square, via this interactive billboard featuring LG's "good news ambassador" Gil, an animated character who shares positive messages and stories around the world and invites passersby to do the same via text messages and tweets. The display itself was developed by LG and is the first ever wraparound HD billboard.

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Dec 14, 2010
Y&R New York
Digital Agency:
North Kingdom
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