Creativity

LG: Good News Times Square Billboard

It's time for some good news.

Published on Dec 14, 2010

Editor's Pick

LG tapped Y&R New York and North Kingdom to bring good news to Times Square, via this interactive billboard featuring LG's "good news ambassador" Gil, an animated character who shares positive messages and stories around the world and invites passersby to do the same via text messages and tweets. The display itself was developed by LG and is the first ever wraparound HD billboard.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 14, 2010
Agency:
Y&R New York
Client:
LG
Digital Agency:
North Kingdom

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.