LG: Jane's Addiction Comes Alive

The 'world's first 3D concert'.

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To launch the LG Thrill 4G smartphone, which has 'glasses-free' 3D capability, Momentum Worldwide is planning what it says is the world's first 3D concert next week, with rockers Jane's Addiction.

The event takes place on Monday, July 25th at New York's Terminal 5 venue, where the stage and will be specifically designed to highlight the handset's 3D capabilities. Selected concertgoers will given LG Thrill 4G devices to shoot their own 3D video of the performance. These will then be collected and combined into a 60-minute documentary, to be shown on August 4th on YouTube.

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About

Credits
Date
Jul 21, 2011
Agency:
Momentum
Client:
LG
Category
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