Creativity

LG: Jane's Addiction Comes Alive

The 'world's first 3D concert'.

Published on Jul 21, 2011

Editor's Pick

To launch the LG Thrill 4G smartphone, which has 'glasses-free' 3D capability, Momentum Worldwide is planning what it says is the world's first 3D concert next week, with rockers Jane's Addiction.

The event takes place on Monday, July 25th at New York's Terminal 5 venue, where the stage and will be specifically designed to highlight the handset's 3D capabilities. Selected concertgoers will given LG Thrill 4G devices to shoot their own 3D video of the performance. These will then be collected and combined into a 60-minute documentary, to be shown on August 4th on YouTube.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 21, 2011
Agency:
Momentum
Client:
LG

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.