LG Lets You 'Play' With Its G5 Smartphone's Accessories Online

Users Can Combine Toys and Phone's Features to Create Animations and Games

By Alexandra Jardine. Published on Apr 19, 2016

Editor's Pick

LG is promoting its G5 mobile phone with a website that lets you "play" with some of its plug and play accessories to create little interactive experiences of your own.

Created by Energy BBDO and digital production company Haus, the site allows users to select one "toy" (such as a bouncy balls, a cat or an inflatable dancing guy), and one LG "Friend" (choose from its accessories like VR glasses, a wide-angle lens or a rolling bot), then combines them in customized videos, animations, and interactive experiences and games, together with some catchy music. Colorfully done, of course, they're shareable -- and the site also encourages you to find out more about the G5. The site fits in with the wider tagline for the campaign to promote the G5 - "Life's Good If You Play More."

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Apr 19, 2016
Energy BBDO
Executive Creative Director:
Sam Bergen
Creative Director:
Michael Shirley
Senior Copywriter:
Alec Jankowski
Senior Art Director:
Jimmy Zimmerman
Gina Lin
Director of Integrated Production:
Rowley Samuel
Senior Project Manager:
Nina Xoomsai
Director of Client Services:
Trent Buterbaugh
Group Account Director:
Mark Skroch
Group Account Director:
Betsy Kvam
Account Supervisor:
Alfredo Lang
Strategy Director:
David Murray
Planning Director:
Jake Setlak
Digital Production Company:
President / Managing Partner:
Jeremy Moss
Executive Creative Director:
Rasmus Blaesbjerg
Creative Director:
Steed Griffin
Head of Production:
Claudine Nichols
Director of Technology:
Steve Scavo
Executive Producer:
Gina Hyers
Senior Interactive Producer:
Melanie Demetillo
Lead Developer:
Sam Bernard
Content / Live Action / Editorial:
Allen Colombo
Director of Photography:
Kevin Richey
Production Designer:
Chris Steidle
Art Director:
Michael Wanenmacher
Assistant Director:
Haley Moffett
Shot on:
Red Dragon

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