Creativity

LG: So Real It's Scary

Ack! The floor!

Published on Oct 22, 2012

Editor's Pick

LG promotes its IPS monitors and their "realness" with a hilarious stunt in an elevator that has people scrambling to get to a safe corner to escape the "falling" floor. It's a clever way to product demo -- almost as good as the Y&R Amsterdam's "Smart Thief" viral video for the brand from earlier in the year.

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About

Credits

Date
Oct 22, 2012
Agency:
SuperHeroes
Client:
LG
Film Production:
Filmwinkel
CD:
Rogier Vijverberg
CD:
Rene Klinkhamer
Director:
Jasper Bazuin
AD:
Silje Lian
Producer:
Severien Jansen
Editor/Post Production:
Fred Huergo

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