LG: Something's Lurking

I'll never put on a life jacket again

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Editor's Pick

Y&R New York and Psyop transcend Jaws cliches with this visually stunning spot for the LG Kompressor vacuum.

The spot is surprisingly dramatic for the category, evoking not just terror at the beach but horrific maritime disasters (the SS Indianapolis comes to mind, as does one of Creativity's sad-favorite NY landmarks, the Battery Park Merchant Mariner's Memorial sculpture by Marisol Escobar. Haunting.)

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About

Credits
Date
Dec 02, 2010
Agency:
Young & Rubicam New York
Client:
LG
Executive Creative Director:
Scott Vitrone
Executive Creative Director:
Ian Reichenthal
Global Creative Director:
Stuart Harricks
Global Creative Director:
Andrew McKechnie
VP/Creative Director/Art Director:
Gabriel Hoskins
Creative Director/Writer:
Cheryl Chapman
Executive Director of Content Production:
Lora Schulson
Executive Director of Content Production:
Nathy Aviram
Senior Content Producer:
Tennille Teague
Executive Music Producer:
Eric David Johnson
Assistant Content Producer:
Luiza Naritomi
Production Company:
Psyop/Smuggler
Director:
Psyop
Psyop Creative Director:
Marie Hyon
Psyop Creative Director:
Marco Spier
Executive Producer (Psyop):
Lucia Grillo
Executive Producer (Psyop):
Justin Booth-Clibborn
Executive Producer (Psyop):
Lydia Holness
Producer (Psyop):
Michael Neithardt
Producer (Psyop):
Sean Sullivan
Executive Producer/Partner (Smuggler):
Patrick Milling Smith
Executive Producer/Partner (Smuggler):
Brian Carmody
Executive Producer/COO (Smuggler):
Lisa Rich
Executive Producer (Smuggler):
Allison Kunzman
Head of Production (Smuggler):
Laura Thoel
Live Action Producer (Smuggler):
Erin Wile
Director of Photography:
Fred Elmes
Animation:
Psyop
Lead 3D Artist:
Christian Bach
3D Artist:
Todd Akita
3D Artist:
Alvin Bae
3D Artist:
Jonah Friedman
3D Artist:
David Barosin
3D Artist:
Miguel Salek
3D Artist:
Xuan Siefert
3D Artist:
Jimmy Gass
3D Artist:
Pat Porter
3D Artist:
Kitty Lin
3D Artist:
Keith Kim
3D Animator:
Jae Ham
Lead 2D Artist:
Nick Tanner
2D Artist:
Adam Flynn
2D Artist:
Dan Short
Designer:
Anh Vu
Designer:
Jonathan Saunders
Editor:
Cass Vanini
Storyboard Artist:
Ben Chan
Tracking:
Joerg Liebold
Design Intern:
Sam Ballardini
Design Intern:
Hung Liao
Music and Sound Design:
Q Department
Sound:
Sound Lounge
Mixer:
Philip Loeb
Executive Producer:
Gloria Pitagorsky

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