Creativity

LG Sweden Unveils 'Tweeting' Refrigerator

Twitter Followers Can See What Happens Every Time Door is Opened

Published on Sep 19, 2013

Editor's Pick

LG Sweden has turned to Twitter to raise awareness of its new refrigerator range. To get people talking about its "door-in-door" technology, it has set up a "tweeting" refrigerator that will send out a message, with an attached live-streamed video, every time its door is opened.

The fridge's first destination is the TV-production company Baluba, run by Swedish comedian and media entrepreneur Peter Settman and his colleagues. Followers on Twitter will get an "inside" view into the daily production of the company's various shows and get a chance to see visiting celebrities. As well as the campaign website, where you can see all the tweets and clips, the work, by M&C Saatchi, is supported by online and social media, and in stores.

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About

Credits

Date
Sep 20, 2013
Agency:
M&C Saatchi - Stockholm
Client:
LG Sweden
Production Company:
It's Showtime

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