To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

LG Tricks Fathers To Be With Fake Ultrasound

Dads see fetus who smiles and waves in stunt by Yehoshua TBWA

Editor's Pick

In Israel, LG played a trick on unsuspecting fathers-to-be as they attended an ultrasound appointment with their pregnant partners. Agency Yehoshua TBWA Israel recruited pregnant women and doctors to take part in the stunt, designed to demonstrate the quality of LG's Smart TV screens,. The fathers were shown an amazing close up of a "fetus" which then made a variety of gestures, such as a thumbs up and wave. The fathers' reactions (before the prank is revealed) are suitably hilarious.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 13, 2013
Yehoshua TBWA - Israel
VP Digital and Innovation:
Dudu Dahan
Meir Ohana
Svetlana Levites
Digital Supervisor:
Dana Siva
Kookuruza Productions
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age