LG Tricks Fathers To Be With Fake Ultrasound

Dads see fetus who smiles and waves in stunt by Yehoshua TBWA

Published on May 13, 2013

Editor's Pick

In Israel, LG played a trick on unsuspecting fathers-to-be as they attended an ultrasound appointment with their pregnant partners. Agency Yehoshua TBWA Israel recruited pregnant women and doctors to take part in the stunt, designed to demonstrate the quality of LG's Smart TV screens,. The fathers were shown an amazing close up of a "fetus" which then made a variety of gestures, such as a thumbs up and wave. The fathers' reactions (before the prank is revealed) are suitably hilarious.

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May 13, 2013
Yehoshua TBWA - Israel
VP Digital and Innovation:
Dudu Dahan
Meir Ohana
Art Producer:
Svetlana Levites
Digital Media Supervisor:
Dana Siva
Kookuruza Productions

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