Creativity

LG Tricks Fathers To Be With Fake Ultrasound

Dads see fetus who smiles and waves in stunt by Yehoshua TBWA

Published on May 13, 2013

Editor's Pick

In Israel, LG played a trick on unsuspecting fathers-to-be as they attended an ultrasound appointment with their pregnant partners. Agency Yehoshua TBWA Israel recruited pregnant women and doctors to take part in the stunt, designed to demonstrate the quality of LG's Smart TV screens,. The fathers were shown an amazing close up of a "fetus" which then made a variety of gestures, such as a thumbs up and wave. The fathers' reactions (before the prank is revealed) are suitably hilarious.

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About

Credits

Date
May 13, 2013
Agency:
Yehoshua TBWA - Israel
Client:
LG
VP Digital and Innovation:
Dudu Dahan
Copywriter:
Meir Ohana
Art:
Svetlana Levites
Digital Supervisor:
Dana Siva
Production:
Kookuruza Productions

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