LG: This Ain't No Jar of Jellybeans

One big refrigerator. Filled with jellybeans. This couldn't get any better.

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LG Electronics and Publicis Modem are emphasizing just how big the new 31 cubic-feet fridge really is -- by filling it with jellybeans. 1st Avenue Machine created a see-through replica of the humongous super-capacity fridge and it was then filled to the brim with jellybeans.

Fans can watch a short, silly video on the brand's Facebook page, read some rules, and then try and guess (3 times!) how many jellybeans are inside. The winner gets a full suite of LG kitchen appliances.

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About

Credits
Date
Aug 24, 2011
Agency:
Publicis Modem
Client:
LG
SVP Group Creative Director:
Damian Claassens
Executive Creative Director:
Patrick Clarke
Associate Creative Director:
Ben Williams
Associate Creative Director:
Harris Davis
Copywriter:
Luke Carmody
Art Director:
Reed Loar
Agency Producer:
Brad Powell
Directors:
The Docter Twins
Director of Photography:
Rainer Werner
Production Company:
1st Avenue Machine
Executive Producer:
Mikha Gumet
Producer:
Alon Simcha
Assistant Director:
Michael Prall
Production Designer:
Bob Partington
Set Designer:
Brian Hodge
Editor:
Jamie Unruh
Color:
Company 3
Audio:
limeBeat
Category
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