Creativity

Canadian Agency Lg2 Makes the Most of the Exchange Rate

Canadian Dollar's Low Could Be Good for Business

By Alexandra Jardine. Published on Apr 28, 2016

Editor's Pick

The Canadian dollar is currently fluctuating round a 13-year low against the U.S. dollar, so Canadian agency Lg2 decided to make it work in its favor.

The Toronto shop made this video in which a client literally gets 35% extra from a Canadian agency in a pitch, in the form of pint size account people, strategists, and even interns. The agency has also created a microsite where marketers can have their U.S. marketing budget instantly converted to Canadian dollars.

"Exporters, American tourists, and those seeking post-secondary education are benefiting from the low dollar here. Toronto's mayor even made a trip to Hollywood to drum up film production business for Canada", says Jeremy Gayton, Partner and President of lg2 Toronto in a statement. "So we figured, why not highlight how U.S. marketers can benefit as well?"

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About

Credits

Date
Apr 28, 2016
Agency:
lg2 - Toronto
Client:
Lg2

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