Creativity

Liberty Mutual: LOL

The last LOL

Published on Jul 14, 2010

Editor's Pick

Part of Liberty Mutual's partnership with Oprah Winfrey's "No Phone Zone" initiative, these Hill Holliday spots use familiar text speak to illustrate the unmitigated stupidity of texting and driving.

Spots reside on Liberty Mutual%u2019s Responsibility Project site.

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About

Credits

Date
Jul 14, 2010
Agency:
Hill Holliday Boston
Client:
Liberty Mutual
Executive Creative Director:
Kevin Moehlenkamp
Chief Creative Officer:
Kevin Moehlenkamp
Copywriter:
Scott Noble
Art Director:
Mike Shaughnessy
Production Company:
Smuggler
Executive Producer:
Lisa Rich
Head Of Production:
Laura Thoel
Line Producer:
Robert Larson
Special Effects:
Stylewar
Finishing:
Stylewar
Music Composer:
Adam Peters
Agency Producer:
Bryan Sweeney
Group Creative Director/Copywriter:
Dave Banta
Group Creative Director/Art Director:
Rob Rich

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