Hill Holliday and Liberty Mutual team up for the Olympics with spots that emphasize the failures that come before comebacks. The campaign highlight comeback stories, from Kerry Strug's 1996 vault landing that led to a Gold medal, to the story of an American family building their lives after facing a tornado. The ads will air throughout the Sochi 2014 Olympic Winter Games, and also during the Paralympic Games, in March. The spots follow the brand's series of moving, online films demonstrating how Olympians JR Celski, Rico Roman and Katie Uhlaendar returned, or made it to the Games after overcoming seemingly insurmountable obstacles.
The idea is to show that the insurer also can help you recover from setbacks.