Creativity

Lidl has an Inspired Response to Zayn Malik Quitting One Direction

Retailer Knocks One-Fifth off Themed Easter Egg

Published on Mar 27, 2015

Editor's Pick

As teeenage girls the world over mourned the decision of band member Zayn Malik to leave One Direction this week, no doubt plenty of brands were also worrying about their stocks of One Direction-themed merchandise. But supermarket chain Lidl had an inspired response. Lidl U.K. tweeted about a discount of one-fifth off the price of its One Direction-themed Easter Egg, with the caption: #Awkward - looks like we'll just have to knock a 1/5 off too. #AlwaysInOurHeartsZaynMalik #ByeZayn.

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About

Credits

Date
Mar 27, 2015
Client:
Lidl

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