Lidl has an Inspired Response to Zayn Malik Quitting One Direction

Retailer Knocks One-Fifth off Themed Easter Egg

Published on Mar 27, 2015

Editor's Pick

As teeenage girls the world over mourned the decision of band member Zayn Malik to leave One Direction this week, no doubt plenty of brands were also worrying about their stocks of One Direction-themed merchandise. But supermarket chain Lidl had an inspired response. Lidl U.K. tweeted about a discount of one-fifth off the price of its One Direction-themed Easter Egg, with the caption: #Awkward - looks like we'll just have to knock a 1/5 off too. #AlwaysInOurHeartsZaynMalik #ByeZayn.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Mar 27, 2015

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.