Creativity

Lidl Invites You to Take Lessons at its School of Christmas

From Snowman Construction to Receiving Gifts, Ad Feeds Through to Social Content

By Alexandra Jardine. Published on Nov 02, 2015

Editor's Pick

In this year's U.K. Christmas campaign, hugely successful discount supermarket Lidl imagines a "school of Christmas" where people learn essential lessons on how to survive the season. The light-hearted spot, by TBWA/London, shows lessons taking place on such subjects as how to make the perfect leftover sandwich, how to light Christmas puddings, construct snowmen and untangle fairy lights, and how to react when receiving gifts. (Lidl's website hosts shorter clips, designed as social content, exploring some of these lessons in further detail).

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About

Credits

Date
Nov 02, 2015
Agency:
TBWA London
Chief Creative Officer:
Peter Souter
Client:
Lidl
Creative Partner:
Paul Weinberger
Creative:
Ben Fallows
Creative:
Matt Deacon
Strategy Partner:
John Lowery
Senior Account Director:
David Owen
Account Manager:
Celia Dehnert
TV Producer:
Malika Patel
Production Company:
Outsider
Director:
Jim Gilchrist
Production Company Producer:
Joseph Taussig
DOP:
Theo Garland
Editor:
Ben Campbell, Cut & Run
Post Production:
MPC
Producer:
Hannah Ruddleston
Colorist:
Jean-Clement Soret
Colorist:
George K
VFX:
Bill McNamara
VFX:
Grant White
VFX:
Cynthia Lee
Sound:
Parv Thind @ Wave
Music:
Platinum Rye

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