Life Magazine: Coming to a Weekend Near You

With bulldog persistence, Life magazine is back again, this time as a weekly distributed in some 70 newspapers every Friday. Its first and glorious incarnation ran from 1936-72. It was revived in 1978, but died in 2000. The latest

Published on

Editor's Pick
With bulldog persistence, Life magazine is back again, this time as a weekly distributed in some 70 newspapers every Friday. Its first and glorious incarnation ran from 1936-72. It was revived in 1978, but died in 2000. The latest return to the land of the living is supported by a multimedia blitz that includes print and outdoor, in a campaign, from New York agency Heavy, themed "Life: Coming to a weekend near you." The ads, capitalizing on that iconic red and white logo, are little slices of lifestyle, intended to "celebrate weekend enjoyment
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 07, 2004
Client:
Life Magazine
Creative Director:
Rudj Escobar
Creative Director:
Galo Erazo
Art Director:
Tomas Larsson
Executive Producer:
Simon Assaad
Designer:
Lisa Schaefer
Designer:
Chantal Bairle
Photographer:
Blake Little
Photographer:
Ian Logan
Photographer:
Ryan McVay
Photographer:
Laura Doss
Agency:
Heavy New York
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age