Creativity

Life Technologies: Life of Cells -- Robust

These cells have a mouth on 'em.

Published on Sep 14, 2012

Editor's Pick

Life Technologies and agency Wooshii have done the seemingly impossible: created a series of hilarious, cute ads for their line of cell culture products, Gibco. What's amazing about these videos is that while they have an undercurrent of an inner-circle scientist joke (cells have a life of their own, hardy har har) they are universally appealing. The agency has given each cell, from stem to common to sensitive, a well-fleshed out personality, a good script, and brought them to life with some really cute animation by Kerrupt Stop Motion. Check out all the spots in the playlist to the right.

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About

Credits

Date
Sep 14, 2012
Agency:
Wooshii
Client:
Life Technologies
Production:
Kerrupt Stop Motion

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