Creativity

Life Technologies: The Ballad of Tech Support

A big thank you.

Published on Nov 20, 2012

Editor's Pick

Wooshii created this video for scientific company Life Technologies, and calls it "a big thank you note to all the everyday heroes of science". The song and animation are accompanied by lyrics taken directly from email and phone conversations to their tech support team. While questions like "What exactly are exosomes?" and "What's the sex of testicular DNA?" are obviously aimed at a niche audience, the approach is refreshing for the science category.

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About

Credits

Date
Nov 20, 2012
Agency:
Wooshii
Client:
Life Technologies

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