Life Technologies: The Ballad of Tech Support

A big thank you.

Published on

Editor's Pick

Wooshii created this video for scientific company Life Technologies, and calls it "a big thank you note to all the everyday heroes of science". The song and animation are accompanied by lyrics taken directly from email and phone conversations to their tech support team. While questions like "What exactly are exosomes?" and "What's the sex of testicular DNA?" are obviously aimed at a niche audience, the approach is refreshing for the science category.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Nov 20, 2012
Agency:
Wooshii
Client:
Life Technologies
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age