Use Your Smartphone to Practice Saving Lives

Lifesaver app simulates CPR compressions

Published on

Editor's Pick

Lifesaveris a new app that uses phones and tablets to simulate the actions of CPR on a person suffering cardiac arrest. Launched by The Resuscitation Council, a medical charity that produces the official UK guidelines for CPR, and developed by production company UNIT9, it places the user into a live action movie they play like a game. The film was written and directed by interactive director Martin Percy, a five-time BAFTA/Emmy nominee.

Users can move their smartphone or tablet up and down to simulate real CPR compressions; if they do it wrong, the patient dies. When someone's choking, they can move the device down to hit them on the back. The app, available for both Apple and Android devices, also features expert advice and real-life accounts of cardiac arrests.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 13, 2013
Production Company:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age