A Mom Contemplates a Crazy Baby Swap in a Funny Ad for Lifetime Movie Network

Will She or Won't She?

Published on

Editor's Pick

Lifetime Movie Network tells its viewers to "leave the crazy to us" in a spot that injects some dark humor into a heartwarming scene of a new mom bonding with her baby.

As her newborn screams and screams, the mom glances into a neighboring cot and notices an angelically peaceful child. Will she be crazy enough to do what we think she's thinking?

The spot was directed by Jean at Decon for Lifetime's in-house creative team and is designed to capture the "crazy" drama of Lifetime movies.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Nov 04, 2016
Client:
Lifetime Movie Network
Director:
Jean
Production Company:
Decon
Executive Producer:
Misha Louy
Head of Production:
Brian Turner
Producer:
Josh Rothfeld
Director of Photography:
Don Davis
Production Designer:
Clayton Keiber
Casting:
Beth Melsky
Actor:
Amanda Kwolyk
Actor:
Kristina Zito
Actor:
Violet Handy
Actor:
Juliet Handy
Actor:
Blake Zimmerman
Actor:
Blaise Zimmerman
Post Producer:
Izabela Frank
Editor:
Jonah Oskow
Colorist:
Shawn King
Audio Mix:
Mike Vitacco
Audio Company:
Heard City
SVP, Brand Creative:
Valerie Albanese
Brand Creative:
Lindsay Ross
Creative Director:
Mariclare Lawson
Director of Production:
Christopher Kim
Tags
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age